The compilation of game descriptions and promotion in stores can be entrusted to a company specializing in this type of work. The staff includes:

• technical writers;
• SEO-schnicks;
• SMM-boxes;
• marketers;
• editors;
• proofreaders;
• translators;
• designers;
• layout designers;
• and other specialists.

This kind of outsourcing has survived because if technical writers can always find work in a company that develops custom games, then the editor, proofreader or translator will be unloaded, and therefore an unprofitable employee.