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The company provides full-cycle game development services, as well as professional game art from concept to ready-to-release products.

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PRODUCTION

PRODUCTIONPRODUCTION

Marketing is also a very important part of the production of video games, and it is constantly engaged in all stages of production.

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CONCEPTCONCEPT

Every game needs an idea to be realized. An idea is a project of the entire team, and it can draw inspiration from anywhere.

All departments begin to work at the same time and are engaged in the work that was assigned to them.

PREPRODUCTIONPREPRODUCTION

All departments begin to work at the same time and are engaged in the work that was assigned to them.

Development begins with the creation of the concept of the game and ends with an analysis of the reaction of the consumer (gamer) to the finished product and the correction of the identified errors in the game.
Technologies, in the modern world, have reached such a level that the development and creation of a successful game requires about (or even more) 40 specialists, each of whom is engaged in his own specialized task.
Today there are a huge number of platforms and consoles for video games, and the expectations of the modern consumer have increased significantly.

According to statistics, less than 1% of all games that started launching reached commercial launch: novice developers often mistakenly believe that the idea of ​​the game is the main thing. But an idea becomes a value only when two conditions are met:

  • It is at least in the form of primary documentation.
  • You have a team that can bring this idea to life.

Game development consists of the following stages:

Preparation

Modernity

The preparation stage includes the formation of an idea (vision), the search for a strategy, a preliminary analysis of the market, the search and formation of a team, the choice of management methodologies.

Market analysis is one of the most important stages in preparation. The key is understanding your audience: who will play your game? Why will it stand out in the market? These questions need to be answered precisely at the preparatory stage, otherwise after the release of the game it may turn out that it is not interesting to anyone.

Vision is the most important thing you have at the initial stage of development. A good vision occupies one A4 page, which should contain a description of the game (platform, genre, setting, distribution model, gameplay description, main features and mechanics, player goals), references, USP (1 killer feature + 2-3 unique / new features, etc.) Any person who reads the vision should immediately understand what kind of game you are doing.

There are many indie projects on the market that go to stores on their own. Mostly these are games for the Steam platform. Don’t forget about crowdfunding.

In game development, there are two main approaches to team / project management: Agile and Waterfall. Most companies use hybrid methods that take elements from both of these approaches. Waterfall is a team management approach based on a sequential, linear development cycle. Agile is based on flexibility and iteration in product / project development. Each has its own advantages and disadvantages. SCRUM is one of the most popular methods of practical implementation of Agile philosophy in IT teams, it defines roles, responsibilities and key “ceremonies” in the team. The iterations in SCRUM are called sprints.

Preproduction

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Pre-production includes preparation of documentation, concept, feature-list, art-style doc, budget, business plan, project plan, adaptation and “work” of the team, building processes. The most irreplaceable document is a concept, which later “grows” into a game design document. It is also not worth neglecting the budget and business plan, because without them it will be difficult to understand how much you earned from selling the game, whether it is profitable for you to sell the game for the amount that the interested publisher will offer. The result of pre-production is a prototype or demo version of your game for demonstration.

Production

Production is the development of a game, preparation of documentation (game design document, marketing plan, promotion plan), day-to-day project management, solving emerging problems, adjusting plans and installations from preproduction. The result of this stage is a version of the game, not yet final, but already ready for demonstration to users.

Game development is stressful. Don’t forget about employee motivation and happiness. A normal organization has two objectives: maximizing the entrepreneur’s profit and maximizing the employee’s well-being, and not only in terms of money. The maximum welfare in such a system is equal to the maximum productivity of all participants in the process.

Release

The final stage includes polishing the game to the final version, optimizing for various devices, versions of the game for different platforms, publishing the game in stores. The result of this stage is the final version of the game available in stores.

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